This Time I'm in It for Love

"This Time I'm in It for Love" is a song recorded by the American rock band Player. It was the second single from their self-titled first studio album. The song was released in early 1978 as the immediate follow-up to their biggest hit and debut single, "Baby Come Back".

"This Time I'm in It for Love"
Single by Player
from the album Player
B-side	"Every Which Way"
Released	March 1978
Recorded	1977
Genre	Soft rock, pop rock
Length	4:25 (album version) 3:25 (single version)
Label	Philips RSO
Songwriter(s)	Steve Pippin and Larry Keith
Producer(s)	Dennis Lambert Brian Potter
Player singles chronology
"Baby Come Back" (1977) "This Time I'm in It for Love" (1978) "Prisoner of Your Love" (1978)

"This Time I'm in It for Love" spent four months on the US charts, hitting number 10 on the US Billboard Hot 100, and it is ranked as the 58th biggest hit of 1978.^[1] The song also reached number 12 in Canada.^[2]

Earlier versions

The song had originally been recorded by Austin Roberts in 1976 and by Cyndi Grecco in 1977 both on the Private Stock Records label. Their versions were released as singles but failed to chart. Grecco's version was a promotional single,^[3] and Roberts' version was released only in the UK.^[4]

Personnel

• J.C. Crowley – lead vocals (verses), backing vocals (choruses), keyboards
• Peter Beckett – lead vocals (choruses), lead and rhythm guitars
• Ronn Moss – backing vocals (verses & choruses), bass guitar
• John Friesen – drums, percussion

Chart performance

Weekly charts Chart (1977–1978) Peak position Canada RPM Top Singles[2] 12 Canada RPM Adult Contemporary[5] 25 US Billboard Hot 100[6] 10 US Billboard Adult Contemporary[7] 20 US Cash Box Top 100[8] 13

Year-end charts Chart (1978) Rank Canada RPM Top Singles[9] 124 US Billboard Hot 100[1] 58