Treasure Data

Treasure Data is a privately held company that provides customer data platforms in the form of data management and analytics software. The company developed Fluentd, a cross-platform open-source data collection software. Treasure Data is used by more than 450 organizations worldwide,^[3] including AB InBev,^[4] Subaru,^[4] Stellantis,^[5] and Yum! Brands.^[6]

Treasure Data

Company type	Private
Industry	Digital marketing
Founded	2011
Headquarters	Mountain View, California[1]
Key people	Kazuki "Kaz" Ohta (Co-founder, CEO) Hironobu Yoshikawa (Co-founder, chairman) Sadayuki Furuhashi (Co-founder, chief architect) Dan Weirich (COO, CFO)[2]
Products	Customer data platforms, Fluentd
Number of employees	~700[2] (2023)
Website	treasuredata.com

History

Kazuki Ohta, Hironobu Yoshikawa and Sadayuki Furuhashi founded Treasure Data in 2011.^[4][2][7] Yahoo! founder Jerry Yang was one of Treasure Data's angel donors and board members.^[2] In that same year, the company created Fluentd, a cross-platform open-source data collection software project, written primarily in Ruby (a programming language developed by Yukihiro Matsumoto, another investor in Treasure Data).^[8]

Treasure Data secured $5 million in Series A funding backed by Sierra Ventures in 2013.^[9] The company would later raise $15 million in Series B funding led by Scale Venture Partners in 2015.^[1]

In 2018, Treasure Data was purchased for $600 million by Arm Ltd., a British semiconductor and software design company, owned by the Softbank Group, a Japanese multinational investment holding company.^[10] Technology from the company was used in combination with other acquisitions by Arm to create the Arm Pelion IoT Platform, an internet-of-things connectivity, device and data management platform.^[11] When Arm entered into an agreement to be acquired in 2021 by NVIDIA for $40 billion, Arm's IoT Services Group (which included Treasure Data) was not included in the sale.^[12] As a result, the company was spun out by Softbank Corp., becoming an independent company with a valuation near $1 billion.^[13][14] Treasure Data would go on to raise $234 million in funding led by the Softbank Group, where the total amount was considered the largest single funding round for a customer data platform at the time.^[3][15]

In October 2024, Treasure Data was praised as a leading company by Forrester Research in the company's "The Forrester Wave" report.^[16]