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Veda (company)
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Veda was a credit reference agency in Australia[1] and New Zealand founded in 1967 that was acquired by Equifax in February 2016. It provided credit reporting, credit scoring, and marketing analytics services.
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The company was previously known as Baycorp Advantage, which was a merger of Australian company Data Advantage and New Zealand company Baycorp in 2001.[2] The name change was prompted by the sale of Baycorp Collection Services which retained the Baycorp name[citation needed]. In 2010, Veda controlled over 85% of the credit reference market in Australia,[3] holding data on 14 million people.[4]
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