Veda (company)

Veda was a credit reference agency in Australia^[1] and New Zealand. It was founded in 1967 and was acquired by Equifax in February 2016.^[2] It provided credit reporting, credit scoring, and marketing analytics services.

Veda Advantage Limited

Company type	Public
Traded as	ASX: VED
Founded	1967
Headquarters	Sydney, Australia
Products	Business Services
Parent	Equifax
Website	www.veda.com.au

The company was previously known as Baycorp Advantage, which was a merger of Australian company Data Advantage and New Zealand company Baycorp in 2001.^[3] The name change was prompted by the sale of Baycorp Collection Services, which retained the Baycorp name.^{[citation needed]} In 2010, Veda controlled over 85% of the credit reference market in Australia,^[4] holding data on 14 million people.^{[5][better source needed]}