Vitrue, Inc.

Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.

Vitrue, Inc.

Industry	social media publishing software
Founded	May 2006
Founder	Reggie Bradford
Successor	Oracle Corporation
Headquarters	Atlanta
Products	software-as-a-service (SaaS)
Services	Publishing, management, moderation & measurement of customer relations across the social web

History

Reggie Bradford in 2008

Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.^[1] The company offers software and services to manage customer relations across the social web.

Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.

Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.^[2] As of 2011^[update], Virtue is undergoing global expansion.^[3]

On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.^[4]

Competitors in the space include Hearsay Social and Social Ware.^[5]