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Vitrue, Inc.

Provider of social media publishing software services From Wikipedia, the free encyclopedia

Vitrue, Inc.
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Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.

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History

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Reggie Bradford in 2008

Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.[1] The company offers software and services to manage customer relations across the social web.

Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.

Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.[2] As of 2011, Virtue is undergoing global expansion.[3]

On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.[4]

Competitors in the space include Hearsay Social and Social Ware.[5]

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References

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