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WBRH
Radio station in Baton Rouge, Louisiana From Wikipedia, the free encyclopedia
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WBRH (90.3 FM) is a student-run jazz high school radio station in Baton Rouge, Louisiana. The station, at Baton Rouge Magnet High School, broadcasts with an effective radiated power (ERP) of 21 kW. It is owned by the East Baton Rouge Parish School Board, along with sister station KBRH (1260 AM). WBRH and KBRH are the only high school radio stations in the country operating 24 hours per day year-round.[2]
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Station history
WBRH went on the air on September 8, 1977, at 90.1 MHz with 20 watts ERP as a launching pad for future broadcasters.[3] It currently plays jazz for Baton Rouge.
Smooth Jazz format history (1990s-2024)
WBRH was an all-time smooth jazz format in 1990’s, but then they added mainstream jazz for the evening time that originally started at 5PM with rhythm & blues on Saturdays and Classic Jazz on Sundays. In 2019, the station changed the smooth jazz programming brand as “Jazz & More” to help get more listeners since there were people enjoying the traditional jazz and the weekend programming. On January 17, 2022, they moved the mainstream jazz start time from 5PM to 3PM, then they called both the smooth & mainstream jazz programming as “Jazz From the Capital City.” On March 4, 2024, which was during the station’s 2024 spring pledge-drive, they dropped most of the smooth jazz and made it more as a full-time mainstream jazz station.
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