WCWB

For transmitting stations formerly known as WCWB, see WCWB (disambiguation).

WCWB (104.9 FM) is a radio station broadcasting a Classic Country music format. Licensed to Marathon, Wisconsin, United States, the station serves the Wausau-Stevens Point area.

WCWB

Marathon, Wisconsin
Broadcast area	Wausau-Stevens Point area
Frequency	104.9 MHz
Branding	B104.9
Programming
Format	Country music
Ownership
Owner	Richard L. Muzzy (Muzzy Broadcast Group, LLC)
Sister stations	WPCN, WSPT
History
Former call signs	WIGL (1987) WMGU (1987–1996) WKQH (1996–2017)
Call sign meaning	W-Country & Western Bee (branding and logo mascot)
Technical information[1]
Licensing authority	FCC
Facility ID	2109
Class	C3
ERP	21,000 watts
HAAT	109.0 meters
Transmitter coordinates	44°50′13.00″N 89°45′57.00″W
Links
Public license information	Public file LMS
Website	b1049.com

Format history

During most of the '90s, the station carried a variation of Classic rock under names such as "104.9 KQH" and "104.9 K-ROCK". In 2003, the station flipped to Active Rock as "Rock 104-9". The ratings initially were good,^[2] however this did not last and the station switched to its current format.

History

The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, and later using a satellite format from Jones Radio. The station went dark in late 1991, and was later purchased by Americus Communications, headed by Rick Muzzy, initially simulcasting WSPO and its talk format. On February 1, 1996, the call letters switched to WKQH. On August 1, 2017, the calls were changed to WCWB to reflect its B-104.9 Moniker.^[3]