WITS (AM)

This article is about the current Florida-based radio station. For the former Boston-area radio station, see WMEX (AM).

WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.^[2]

WITS

Sebring, Florida
Broadcast area	Sebring, Florida
Frequency	1340 kHz
Branding	Highlands 104.3
Programming
Format	Classic hits
Ownership
Owner	Cohan Radio Group
Sister stations	WJCM, WWLL, WWOJ, WWTK
History
First air date	November 24, 1959 (as WSEB)
Former call signs	WSEB (1959–1984)
Technical information[1]
Licensing authority	FCC
Facility ID	57629
Class	C
Power	1,000 watts
Translator(s)	104.3 W282CP (Sebring)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	highlands1043.com

On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.

Translators

In addition to the main station, WITS is relayed by an FM translator.

Broadcast translator for WITS

Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info
W282CP	104.3 FM	Sebring, Florida	200623	250	133 m (436 ft)	D	LMS

Previous logo