WMH&I

WMH&I (an acronym of Williams Murray Hamm & Identica), formerly known as Williams Murray Hamm (WHM), is a British brand innovation, design, and strategy agency based in London.

WMH&I

Company type	Subsidiary
Industry	Advertising, marketing
Founded	1997
Headquarters	London , England
Key people	Daisy Benn (managing director) Wybe Magermans (director of growth & strategy) Mark Nichols (creative director)
Services	Brand strategy and design
Number of employees	30
Parent	Writtle Holdings
Website	wmh-i.com

History

Williams Murray Hamm (WMH) was founded in 1997 by Richard Williams and Richard Murray.^[1] Garrick Hamm joined the firm a year later.^[2]

WMH was acquired in 2006 by Loewy Group, a business that was itself acquired by Writtle Holdings in 2011.^[3][4]

Richard Murray died in 2010.^[5] Wybe Magermans was appointed to the board in 2016 and became the agency's Managing Director in 2019.^[6]

In 2021, WMH merged with Identica, another design and branding agency, to form WMH&I.^[7] In June 2024, WMH&I become a B-Corp Certified company.^[8]

Work and accolades

WMH's work in Fast-moving Consumer Goods (FMCG) packaging for GSK's Horlicks,^[9] Hovis,^[10] McVitie's Jaffa Cakes^[11] and Sainsbury's SO organics^[12][13] and Sainsbury's Basics^[14][15] led to the business being named Design Agency of the Year by Marketing Magazine in 2002 and 2004.^[16]

WMH has won DBA Design Effectiveness Awards for its work on Here Organics, Sainsbury's SO organic,^[17][18] Wild Brew (which also won a D&AD yellow pencil),^[19][20] while Hovis and Clipper Teas won the DBA Design Effectiveness Grand Prix in 2002 and 2004 respectively.^[21][22]

Other work includes 2003's redesign of the Barclays Bank identity,^[23] 2004's relaunch for Fortnum & Mason,^[24] via a brand book and repackaging exercise. The company has maintained an eight-year relationship with Syngenta, the Swiss agrochemicals business.^[25] Other WMH clients include Beazley,^[26] Way to Blue^[27] and Jamie Oliver's store Recipease venture,^[28] Burger delivery start-up Chosen Bun,^[29] Magic Me,^[30] JuiceBurst (Purity Soft Drinks),^[31] Syngenta,^[32] charity Ella's Home,.^[33]

More recent work includes the launch of Waitrose & Partners Free From range of foods, creation of completely new container shipping company, Ocean Network Express (ONE), and USA-based food producer Lamb Weston.^[34]

In 2015, the agency was awarded the top prize at The Drum's inaugural Dream Awards^[35] and gold at the Fresh Awards^[36] for its packaging design for UK erotica brand Coco de Mer.^[37] Additionally, WMH won gold in the body category at the celebrated Pentawards^[38] for its work with beauty brand Prismologie.^[39]

2016 saw WMH's return to win gold at the Design Effectiveness Awards (Design Business Association) for their interactive brand design work with JuiceBurst (Purity Soft Drinks).^[40] The award-winning continued for its brand identity and packaging work for Coco de Mer winning the coveted D&AD Yellow Pencil Award,^[41] the Drum Design Award,^[42] Design Week Award (Package Design Category)^[43] and Creative Review Annual where it was awarded 'Best in Book: Design'.^[44]