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What's the Matter with Kansas?

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"What's the Matter with Kansas?" was an 1896 newspaper editorial authored by William Allen White and widely republished across the United States. The editorial criticized presidential candidate William Jennings Bryan, whose populist platform advocated for the free silver standard.[1] The editorial was leveraged by the William McKinley campaign, and has been credited with leading to McKinley's victory in the presidential election.[2] It was also the piece that made White, then 29 years old, internationally famous.[3][4][5]

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William Allen White, the author of "What's the Matter with Kansas?" editorial.

White later stated that he wrote the editorial in haste,[6] referring to it as "pure vitriol" inspired by a confrontation on the street as he was walking to work.[7] He later disavowed the editorial, and advocated for progressive reforms in regular columns in McClure's Magazine.[1]

The editorial and its themes have been invoked numerous times since its initial publication.[8]

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