World Turtle Day

World Turtle Day is an annual observance held every May 23rd. It began in 2000 and is sponsored by American Tortoise Rescue.^[1] The day was created as a yearly observance to help people celebrate and protect turtles and tortoises and their disappearing habitats, as well as to encourage human action to help them survive and thrive.^[2][3][4] A study on the effects of biodiversity awareness days listed World Turtle Day as an example of how they increase the internet search traffic on the protected species.^[5]

World Turtle Day
Eastern box turtle, Terrapene carolina carolina
Date	May 23
Frequency	Annual

The term "World Turtle Day" is trademarked by Susan Tellem of Malibu, California.^[6]