XHTIM-FM

XHTIM-FM is a commercial radio station in Tijuana, Baja California, Mexico. Broadcasting on 90.7 FM, XHTIM is owned by MVS Radio and carries the La Mejor Regional Mexican format.

XHTIM-FM

Tijuana, Baja California Mexico
Frequency	90.7 MHz
Branding	La Mejor
Programming
Format	Regional Mexican
Ownership
Owner	MVS Radio (Stereorey México, S.A.)
Sister stations	XHGLX-FM, XHOCL-FM
History
First air date	July 1990
Former call signs	XHTIJ-FM (1990–1999)
Former frequencies	97.7 MHz (1990–2010)
Technical information
Class	B
ERP	11,500 watts [1]
HAAT	327 meters (1,073 ft)
Transmitter coordinates	32°28′28.68″N 116°53′56.58″W
Links
Webcast	Listen live
Website	lamejor.com.mx/tijuana

History

XHTIJ-FM 97.7 came to air in July 1990. It was owned by Carlos Armando Madrazo y Pintado and was eventually sold to Sociedad Mexicana de Radio de Baja California, which in turn sold the station to MVS. It originally broadcast as Estéreo Amistad, broadcasting pop music in Spanish, later rebranding as Sí FM. In 1998, the station flipped to pop music as Pulsar FM, and the next year it became XHTIM-FM with a Regional Mexican format, first as X97.7 and later as La Mejor. (XHTIM-FM had been the call sign of 91.7 FM, which at that time became XHGLX-FM.)

On August 3, 2010, MVS took advantage of the move of XHLNC-FM to 104.9 and took over the 90.7 frequency on higher power. The transmitter was also moved from the MVS studios in the Agua Caliente area to Cerro Colorado.