Yewendoch Guday

Yewendoch Guday (Amharic: የወንዶች ጉዳይ, lit. 'Men's Issue') is a 2007 Ethiopian romantic comedy film directed by Henok Ayele and produced by Arkey Sera Production.^[1] Premiered on 17 February 2007, the film gained domestic accolades and large viewers in national cinemas.^[2]

Yewendoch Guday
Theatrical release poster
Directed by	Henok Ayele
Written by	Admassu Kebede
Starring	Admassu Kebede Rekik Teshome Shewit Kebede Shewaferaw Desalegn Michael Million Tewodros Seyoum Wesagn-Neh Hailu Mesfin Haileyesus Zerihun Asmamaw Elsabeth Getachew Meron Habte
Production company	Arkey Sera Production
Release date	17 February 2007 (2007-02-17)
Running time	101 minutes
Country	Ethiopia
Language	Amharic

Starring with Admassu Kebede and Rekik Teshome, the story revolves around principally the life of carpenter Amero, who was devastated by betrayal of his ex-girlfriend, and later encounters with future love interest Helena. During their engagement, Amero lied to her that he is a famous carpenter from the United States. Financially incapable, Amero buys a fake bracelet to please her while in the latter part she knows all of his lies and leaves him. Learning his true love and favor, Helena regrets and reunited with Amero.^[3]

Plot

Amero, a renowned carpenter, lives with six workmates namely Tejo, Solomon, Qecho, Tewedros, Emushu, and Zerihun in woodwork company under their boss Mr. Ketema. Amero's girlfriend Amy betrayed him to have affair with another man, who together decide to travel to the U.S. The couple arrange their wedding, with Amero and his friends invited to attend. In the wedding ceremony, Amero and his friends decide to revenge her by ruining the wedding, however he accidentally find his future love interest Helina with her friend named Martha. Amero lies to Helena that he is a famous carpenter who returned from the U.S and camouflages as fluent English speaker. Amero and Helena become romantically engaged.

Amero and his friends formed men association, which originally aimed for discussing sexual activity encountered by the group, but also to snitch on Helena and Martha. Amero tried to sleep with Helena but both voluntarily ceased, as his friends recorded their intimacy on phone before the phone unexpectedly shut down, without hearing their ending. On the next day, Amero warmly received by his friends in order to tell the event from the beginning, but Amero told that he did not kiss her, leading to disappointment.

Helena and Martha began setting machinations against the men group, including Amero. Amero, who is broke, buys a standard bracelet to Helena faked as the expensive one. Meanwhile, one of his friends, Tejo, attempted to steal from her, without Amero's knowledge. Helena and Martha tried unsuccessful exchange from dealer and realized that the bracelet is a counterfeit.

Helena set a revenge against Amero and invited him in a hotel. She began deliberately damaging the property, smashing mirror and beer bottle to make him lavish for the cost. Helena's nagging become severe day to day, and eventually Helena reveals she knew he had counterfeit the bracelet and he was lying to her from the beginning, and abandons him.

Distraught Amero decided to leave from his job, but reluctantly refused by his boss. For the last time, Amero asserted his decision to leave her a while, after which she regretted. In the latter part, Helena consulted the owner of woodwork, Mr Ketema, and selected Amero to design furniture inside her bedroom. In process, she tried unsuccessful approach to Amero to pay for him a bonus payment that he denied and leaves her. Angered Helena, along with Martha, follows Amero to his workplace, where she is confronted by Mr Ketema. Helena begins to violently disrupt the workplace by smashing door and assaulting Amero's friends until she faces him inside warehouse. Helena asks him to forgive her. As she grabs a piece of furniture to throw on him, both embrace each other, with his friends celebratedly singing for the couple's fond.

Cast and characters

• Admasu Kebede as Amero
• Rekik Teshome as Helena
• Shewit Kebede as Martha
• Michael Million as Solomon
• Tewodros Seyoum as himself
• Zerihun Asmamaw as himself
• Wesagn-Neh Hailu as Emushu
• Mesfin Haileyesus as Tejo
• Elsabeth Getachew as Qecho
• Shewaferaw Desalegn as Mr. Ketema
• Meron Habte as Amy

Sequel

In 2009,^[4] its sequel titled Yewendoch Guday 2 was released and directing, writing and acting held by Admasu Kebede, while the cast except Michael Million reprises in the sequel.^[5][6]