Top Qs
Timeline
Chat
Perspective
brand linkage
From Wiktionary, the free dictionary
Remove ads
English
Noun
brand linkage (countable and uncountable, plural brand linkages)
- (advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
- If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads