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brand linkage

From Wiktionary, the free dictionary

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English

Noun

brand linkage (countable and uncountable, plural brand linkages)

  1. (advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
    If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

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