faceism

English

Etymology

From face +‎ -ism.

Noun

faceism (uncountable)

1. Prejudice based on the appearance of somebody's face.
   • 2004, Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt, Diversity in Advertising: Broadening the Scope of Research Directions, Psychology Press, →ISBN:

     The more the frame is occupied by the face, the higher the level of faceism. Zuckerman found across several hundred magazine advertisements that men were likely to have higher faceism scores than women (Zuckerman, 1986).

Related terms

• bodyism