fun pack

English

Alternative forms

• funpack

Pronunciation

• IPA^(key): /ˈfʌn pæk/
• (Singapore) IPA^(key): /ˈfʌn ˈpæk̚/

Noun

fun pack (plural fun packs)

1. A bag containing gifts and promotional material handed out at a conference, exhibition, or similar event.
   • 2002 July 30, “More goodies at NDP”, in Today, page 4:

     In all, 200,000 fun packs will be distributed at the three shows this year – the National Education Show, NDP Preview and on the day of the parade, Aug 9.

2. (marketing) A small ("fun-size") package of snacks etc.
   • 2008, Frances O'Connor, Obesity and the Media, page 28:

     Companies often use pictures of kids on their packaging and make individual “fun pack” or “snack pack” servings to make their food more kid-friendly.

Usage notes

• In Singapore English chiefly used to refer to free government-sponsored fun packs distributed to audiences at state-run events, especially the Singapore National Day Parade.