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glocalization
From Wiktionary, the free dictionary
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English
Etymology
Blend of global + localization.
Pronunciation
- (Received Pronunciation) IPA(key): /ˌɡləʊ.kə.laɪˈzeɪ.ʃən/
Audio (Southern England): (file) - (General American) IPA(key): /ˌɡloʊ.kə.laɪˈzeɪ.ʃən/
- Rhymes: -eɪʃən
Noun
glocalization (countable and uncountable, plural glocalizations)
- The global distribution of a product or service that is tailored to local markets
Translations
Translations
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