hype cycle

English

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hype cycle

Wikipedia

Noun

hype cycle (plural hype cycles)

1. (business, marketing) The various stages in the adoption of a new technology or product.

   the Web3 hype cycle

   the crypto hype cycle

   the AI hype cycle

   • 2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times‎, →ISSN:

     It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.

   • 2025 August 4, Sheera Frenkel, quoting Billy Thalheimer, “The Militarization of Silicon Valley”, in The New York Times‎, New York, N.Y.: The New York Times Company, →ISSN, →OCLC:

     Now there are hundreds of start-ups focused on defense technology, he said. “It’s clear we are in a hype cycle,” he said.

     (Can we archive this URL?)

See also

• AI winter
• stock bubble
• tulip mania