hype train

English

Pronunciation

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Noun

hype train (plural hype trains)

1. (sometimes derogatory) An audience or other group of people who are hyped over something; people who highly and sometimes excessively anticipates something that has been highly advertised and promoted.

   That new film is being advertised way too much, but it's working – everyone is joining the hype train.

Usage notes

The metaphorical usage of the word "train" pertains to trains being fast-moving and carrying many people. The term is commonly preceded by "aboard" or other words that pertains to literal trains.

See also

• bandwagon