micro-targeting

English

Noun

micro-targeting (uncountable)

1. Alternative form of microtargeting.
   • 2018 March 17, Carole Cadwalladr, Emma Graham-Harrison, “Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach”, in The Guardian‎:

     “This story is more evidence that the online political advertising market is essentially the Wild West. Whether it’s allowing Russians to purchase political ads, or extensive micro-targeting based on ill-gotten user data, it’s clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency,” he said.