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multibrand

From Wiktionary, the free dictionary

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English

Etymology

From multi- + brand.

Adjective

multibrand (not comparable)

  1. (marketing) Involving multiple brands
    • 2007 October 1, Bob Tedeschi, “When Beauty Is More Than a Click Deep”, in New York Times:
      Ms. Hoffman, of the Sloan Center, said the multibrand retailing approach of Sephora is still viable, because [] Sephora has invested heavily in its own brand.

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