oddvertising

English

Alternative forms

• odd-vertising

Etymology

Blend of odd +‎ advertising.

Noun

oddvertising (uncountable)

1. quirky advertising
   • 2007, Rosalind M. Gill, Gender and the Media, page 83:

     Other responses included: adverts which passed themselves off as art works; the growth of 'oddvertising' (Berger 2001) using surreal and irrational images and narratives; the inclusion of the iconography of political dissent; […]

Related terms

• oddvert
• oddvertisement