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open rate
From Wiktionary, the free dictionary
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English
Noun
open rate (plural open rates)
- (Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
- Coordinate term: click-through rate
- 2011, John Arnold, E-Mail Marketing For Dummies, John Wiley & Sons, →ISBN:
- You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.
- (marketing) A similar measure applied to conventional advertising mail.
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