phrasemaking

English

Etymology

From phrase +‎ making.

Noun

phrasemaking (usually uncountable, plural phrasemakings)

1. The crafting of phrases; the art of rhetoric.
   • 2007 September 30, Frank Rich, “Is Hillary Clinton the New Old Al Gore?”, in New York Times‎:

     As the campaign's poll-tested phrasemaking constantly reminds us, voters crave change above all else.