premiumisation

English

Etymology

From premium +‎ -isation.

Noun

premiumisation (uncountable)

1. Alternative form of premiumization.
   • 2015 August 5, Rebecca Smithers, “UK tea sales fall by more than 6% over past five years”, in The Guardian‎:

     Clifford said: “There has been a lot of innovation activity and premiumisation in coffee in recent years, with growth in premium formats like coffee pods and coffee beans.