repackaging

English

Verb

repackaging

1. present participle and gerund of repackage

Noun

repackaging (countable and uncountable, plural repackagings)

1. The process of packaging something again or anew.
   • 2004, Luiz Moutinho, Charles S. Chien, Problems in marketing:

     For example, an unsuccessful men's deodorant was successfully remerchandised by repackaging, heavier advertising, a higher price and new brand name 'Brut'.

2. (finance) The purchasing of all of the stock in a public company and taking it private in order to resell at a profit.

   Synonym: repack