streambait

English

Etymology

From stream +‎ -bait, modeled on clickbait.

Noun

streambait (uncountable)

1. (Internet, uncommon) Streaming content, especially music, primarily created for the sake of optimizing user engagement.
   • 2025, Liz Pelly, Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist, 1st edition, New York: Atria Books, →ISBN:

     The rise of short-form video as a vessel for music discovery brought the logic of streambait to a new extreme. It was no longer about grabbing the listener in the first thirty seconds, but the first three-to-five seconds.