superflack

English

Etymology

From super- +‎ flack.

Pronunciation

• Audio (US):

  (file)

Noun

superflack (plural superflacks)

1. (informal) A highly successful publicity agent.
   • 1997, Frank Sanello, Jimmy Stewart: A Wonderful Life, page 126:

     The more sophisticated War Department officials knew exactly where Jimmy would be most effective — as a superflack for the entire war effort.

   • 2010, Ian Halperin, The Governator, page 140:

     Bobby Zarem was considered and up-and-coming public relations genius, a superflack.