virality

English

Etymology

From viral +‎ -ity.

Noun

virality (usually uncountable, plural viralities)

1. (advertising, marketing) The state or condition of being viral; tendency to spread by word of mouth.
   • 2020 April 7, Sophie Gilbert, “The Most-Watched Show in America Is a Moral Failure”, in The Atlantic‎:

     The point is virality—content so outlandish that people can’t help but talk about it.

Derived terms

• micro-virality

Translations

the state or condition of being viral; tendency to spread by word of mouth

French: viralité (fr) Swedish: viralitet (sv) c

Anagrams

• rivality