Aşk Laftan Anlamaz is a Turkish romantic comedy television series broadcast on Show TV. The series premiered on June 15, 2016. It stars Burak Deniz as Murat Sarsılmaz and Hande Erçel as Hayat Uzun. The story is set in Istanbul and follows a workplace romance at a multinational fashion company, Sarte. The series has aired in over 30 countries worldwide and has reached millions of views on YouTube.