BPS Direct, LLC, doing business as Bass Pro Shops, is an American privately held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation equipment, marine manufacturing and sales, and outdoor resorts. The company is recognized by its retail stores, Bass Pro Shops and Cabela's, that feature natural outdoor designs and decorations. Bass Pro Shops supports conservation efforts, organizations that support the United States' Armed Services and Veterans, and outdoor education and recreation for youth. The company partners with conservation groups, including Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, and the National Fish and Wildlife Foundation. The company's headquarters, original store, and the Wonders of Wildlife National Museum & Aquarium are located in Springfield, Missouri.