Clifford Joseph Harris Jr., known professionally as T.I. or Tip, is an American rapper and songwriter. Born and raised in Atlanta, Georgia, Harris is credited as a pioneer of the hip hop subgenre trap music, along with fellow Georgia-based rappers Jeezy and Gucci Mane. He first became acquainted with local music executive Kawan "KP" Prather, and joined his company Ghet-O-Vision Entertainment by the late 1990s. He was led to sign a major-label record deal with its parent company LaFace Records, an imprint of Arista Records in 1999. His debut studio album, I'm Serious (2001), was met with lukewarm critical and commercial reception, becoming his only release with the label. He then signed with Atlantic Records, where he soon reached his mainstream breakthrough and co-founded his own label imprint, Grand Hustle Records by 2003.