The Cynwyl Elfed television relay station is sited on high ground to the east of the village of Cynwyl Elfed to the north of Carmarthen. It was originally built in mid 1989 as a fill-in relay for UHF analogue colour television covering the village of Cynwyl Elfed and the surrounding community. It consists of a 14 m self-supporting lattice steel mast standing on a hillside which is itself about 115 m above sea level. The transmissions are beamed west to cover the target. The Cynwyl Elfed transmission station is owned and operated by Arqiva.