DialAmerica is a telemarketing company. It originated with the establishment of the first-ever call center by the Life Circulation Company in 1957. In 1963, the company developed a sales campaign to support local sports teams and not-for-profit organizations. Time Inc. magazine spun off and sold their telephone subscription unit to Life Circulation Co. in 1976, forming DialAmerica Marketing. Time Inc. had developed a model of magazine sales using the telephone.