Eddystone was a Bluetooth Low Energy beacon profile released by Google in July 2015. In December 2018 Google stopped delivering both Eddystone and Physical Web beacon notifications. The Apache 2.0-licensed, cross-platform, and versioned profile contained several frame types, including Eddystone-UID, Eddystone-URL, and Eddystone-TLM. Eddystone-URL was used by the Physical Web project, whereas Eddystone-UID was typically used by native apps on a user's device, including Google's first party apps such as Google Maps.