Fantage was a MMORPG involving a virtual world containing a range of online games and activities, developed by Fantage Inc. The game featured a customizable anime-style cartoon avatar, called a "Fantagian", that users can customize with items ranging from hair to clothing and accessories. Fantage was released to the general public on March 17, 2008, and had since expanded into a large online community— the game had over 16 million registered users by January 2012 and over 30 million by December 2014.