Forrest Edward Mars Sr. was an American billionaire businessman and the driving force of the candy company Mars Inc. in 1911 as well as founder of Pedigree Petfoods in 1957. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of the company founder Franklin Clarence Mars and his first wife Ethel G. Mars.