The Japan Robot Association (JARA) is a trade association made up of companies in Japan that develop and manufacture robot technology. It was formed in 1971, as the Industrial Robot Conversazione and was the world's first robot association. The association was reorganized and renamed as the Japan Industrial Robot Association (JIRA) in 1972, and was formally incorporated in 1973. The name of the association was changed again in 1994 to its current one to accommodate non-industrial robots such as personal robots. Its headquarters are in Tokyo.