KBTE, known as "104.9 The Beat", is an urban contemporary formatted radio station owned by Alpha Media of Lubbock, Texas. Their city of license is Tulia, Texas and serves the Lubbock area with an ERP of 96,600 watts. Its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located southeast of Plainview, Texas in unincorporated Hale County.