KPLA refers to a Cumulus radio station in Columbia, Missouri. KPLA first started out as 101.7 KARO-FM, an "easy listening" station in February 1983. In 1986, it became known as K102. Then in 1994, it became KPLA and has consistently been a Top 3 radio station in the market, playing "soft rock." KPLA broadcasts from the highest tower in Columbia, Missouri, reaching 70 miles (110 km) within Mid-Missouri.