The National Toy Hall of Fame is a U.S. hall of fame that recognizes the contributions of toys and games that have sustained their popularity for many years. Criteria for induction include: icon status ; longevity ; discovery ; and innovation. Established in 1998 under the direction of Ed Sobey, it was originally housed at A. C. Gilbert's Discovery Village in Salem, Oregon, United States, but was moved to the Strong National Museum of Play in Rochester, New York, in 2002 after it outgrew its original home.