The Nissan S30, sold in Japan as the Nissan Fairlady Z but badged as the Datsun 240Z, 260Z, and 280Z for export, are 2-seat sports cars and 2+2 GT cars produced by Nissan from 1969 until 1978. The S30 was conceived of by Yutaka Katayama, the President of Nissan Motor Corporation U.S.A., and designed by a team led by Yoshihiko Matsuo, the head of Nissan's Sports Car Styling Studio. It is the first car in Nissan's Z series of sports cars.