Otavalo, capital of Otavalo Canton, has a population largely made up of the Otavalo indigenous group. It is located in Imbabura Province of Ecuador. According to the 2022 census, the town had a population of 41,718 and is situated at an elevation of 2,532 metres (8,307 ft). It is surrounded by the peaks of Imbabura, Cotacachi, and Mojanda volcanoes. Mario Conejo is the current mayor of the city of Otavalo.