WWBA is a commercial AM radio station that airs a hot talk and sports radio format. Licensed to Largo, Florida, it serves the Tampa Bay area. The station is currently owned by Genesis Communications of Tampa Bay, LLC, and is operated by NIA Broadcasting under a local marketing agreement (LMA). Middays, nights and weekends, the station carries the Infinity Sports Network. Weekday mornings and for an hour in the afternoon, it runs the syndicated and Florida-based "Bubba The Love Sponge Show."