WWIB 103.7 FM is a radio station in the United States that broadcasts a Christian adult contemporary music format. Licensed to Hallie, Wisconsin, WWIB serves the Eau Claire - Chippewa Falls area and reaches northward to the Hayward area. It is also heard locally in La Crosse through a translator on 93.7 FM, in Marshfield on 93.5 FM, and in Wausau on 94.3 FM. The station began broadcasting December 30, 1972.