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Een promotiesingle (kortweg promo) is een gratis muziekuitgave met als doel om een product van de artiest of muziekgroep onder de aandacht te brengen.[1] De uitgave van een single of album wordt geregeld voorafgegaan door een speciale persing die platenlabels onder meer aan radiomakers (in de hoop op airplay)[2] en muziekjournalisten geven.[3] Op het meestal witte[4] label van promotiesingles staat vaak "promotional record — not for sale" of een vergelijkbare tekst. Deze uitgaven leveren de uitvoerende artiest of muziekgroep niet direct geld op.[5][6] Het (door)verkopen ervan bleek in januari 2011 in een Amerikaanse zaak (van Universal Music Group tegen Troy Augusto) echter niet strafbaar.[3] Sommige promotiesingles zijn verzamelobjecten,[1] doordat er weinig exemplaren van gedrukt worden en deze over het algemeen niet in de winkel verkrijgbaar zijn.
Bronnen, noten en/of referenties
- ↑ a b Hochman, Steve (1999). Popular Musicians, deel 4, p. 1232. Uitg.: Salem Press, ISBN 9780893569860. "...hoping to generate advance publicity and favorable reviews." en "Some (...) are widely sought after by collectors".
- ↑ Help → Promotional Items op eBay: "Some companies distribute so-called "promotional copies" of movies or musical works for publicity purposes before their release to the general public. (...) Record companies often distribute 'promo' CDs to radio stations to encourage air play of their music." Geraadpleegd op 8 november 2011.
- ↑ a b Cole, Tom (7 januari 2011). "'For Promotional Use Only - Not For Resale' — Oh Yes It Is". NPR. Geraadpleegd op 8 november 2011.
- ↑ Neely, Tim (2006). Goldmine Standard Catalog of American Records 1950-1975, p. 18. Uitg.: KP. "The most common method on LPs is to use a white label instead of the regular-color..."
- ↑ Derenberg, Walter Julius (1971). Practical legal problems in music & recording industry, p. 19. Uitg.: Practising Law Institute. "No royalties shall be payable on sales of promotional records..."
- ↑ Davis, Mark J. Legal Issues in the Music Industry, p. 183. Uitg.: BuzzGig LLC, ISBN 9780615336862.
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