Consumer behaviour
activities of individuals, groups, and organizations associated with the purchase, use and disposal of goods and services From Wikipedia, the free encyclopedia
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Consumer behaviour or behavior is a study on how consumers behave when they are buying a product.
It includes studying their emotions, lifestyle, and personality and how it affects their buying behaviour.
Factors
There are many factors that affect consumer behaviour. These include:
- Culture - This talks about the general culture or overall culture of a group of people.
- Social factors - This talks about the behavior and culture of small groups such as their family and friends
- Personal factors - This talks about their age and what they can afford to buy.
- Psychological factors - This talks about what they believe in, their motivation and their attitude.
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