道德自我许可(英语:moral self-licensing, self-licensing, moral licensing, or licensing effect),也称为自我许可道德许可许可效应,是社会心理学和市场营销中使用的一个术语,用于描述一种潜意识现象,即对一个人的自我形象或自我概念增强的信心和安全感,往往会使那个人较少担心随后的不道德行为的后果; 因此,更有可能做出不道德的选择和不道德的行为。[1][2][3][4][5]

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