Kristin Luck
American businesswoman / From Wikipedia, the free encyclopedia
Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies.[1] Prior to launching her own practice, she was company president and CMO (Chief Marketing Officer) of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group.[2] Decipher was acquired by FocusVision in 2015.
Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.
She is the founder of the group Women in Research, a networking group, for women in marketing research to facilitate networking, leadership, entrepreneurship and other career development goals.[3]
Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organizations and the Marketing Research Association.[4][5][6] She is considered a "top voice in market research", in part due to her regular column in the Research Business Report [7] and the ESOMAR blog, RWConnect.[8] She also serves on several industry committees and boards, such as the Interactive Research Marketing Organization.[9] She was one of the article authors for the inaugural Journal of Brand Strategy and was recently a contributor to the widely read Fast Company blog.[10][11]
In fall of 2014, Luck was granted the Gold Level award in the Women Executive of the Year category in the international Golden Bridge Awards Program.[12] She also received a Stevie Award in the Executive of the Year category at the 2014 American Business Awards [13] and the 2014 Advertising Research Foundation's Future Forward Great Minds gold level award.[14] The future-forward category recognizes particular achievement in a trending topic, which was mobile research for the 2014 awards program. In 2013, Luck was the recipient of the Marketing Research Association's Impact Award,[15] the Ginny Valentine Award for "Fearlessly Advocating Gender Equality" [16] and was named as Female Entrepreneur of the Year by the Portland Business Journal.[17] Last year, Luck received two Stevie Awards for Women in Business in the Female Executive of the Year and Women Helping Women categories.[18] In 2011, Luck received the Entrepreneur of the Year Award from the Best in Biz Awards Program[19] and the Portland Business Journal's 40 Under Forty Award.[20] In 2010, Luck was shortlisted as a finalist for a Stevie Award for Women in Business.[21] She was also awarded the 4 Under 40 Emerging Leaders in Marketing Research Award in 2009 by the American Marketing Association,[22] and was a finalist for the Next Gen Market Research Disruptive Innovators Award in 2010.[23] She is also the current ESOMAR president for the 2021/22 year[24]