Brainstorming
Group creativity technique / From Wikipedia, the free encyclopedia
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For other uses, see Brainstorm (disambiguation).
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production.[1] The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).[2]