Hot Wheels
Brand of scale model cars by Mattel / From Wikipedia, the free encyclopedia
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This article is about the toy line. For other purposes, see Hot Wheels (disambiguation).
Hot Wheels is an American brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968.[2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
Quick Facts Product type, Owner ...
Product type | Scale model cars, racing tracks |
---|---|
Owner | Mattel |
Produced by | Mattel |
Country | United States |
Introduced | May 18, 1968; 55 years ago (1968-05-18)[1] |
Markets | Worldwide |
Website | hotwheels |
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Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be children's toys, they have become popular with adult collectors, for whom limited edition models are now made available.